The TV Branding was based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiates the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.
The emotipluses complement the dialogue established by all of our graphic elements, adding a fresh and fun graphic resource that lightens the conversation, contributing an emotional link.
Animation of the emotipluses was key to the channel voice.
e acknowledged the important of the + sign in the channel images and use it as the main element to define the animation. It works as the pointer on the PC or the finger on the touch screen devices, and generates the motion to go from one screen to the other.
We created an app where the viewers can create their own Bumpers. In the first one they can choose the image of the show, the text and upload a picture of themselves. On the second one they can also select the show and the text, but here they can also record an audio for the piece. The best pieces were selected to be broadcasted and the rest were uploaded to the app page where the viewers could share them!
Directed by: Plenty
Creative Director: Mariano Farias & Pablo Alfieri
Art Director: Pablo Alfieri
Animation Director: Hernán Estevez
2D Design: Nicolás Castro, Federico Kanno & Pablo Alfieri
2D Animation: Hernán Estevez & Matias Petroli
Reel montage: Mariano Farias
Pitch participation: Mariela Fabregas, Guido Lambertini, Matias Mastrogiano & Ganztoll
WebApp "Hazte un bamper"
Creative Director: Mariano Farias
Graphic Design: Federico Kanno
Digital Team: Blowapp
Production: Inés Palmas
Project: Canal+ Spain
Creative Director: Iñaki Martikorena
Brand Director: Germán Sela
Communication Director on Screen: Ricardo Fernandez
Off-air image: Erretres
Advertising Agency: D3