The first step was to find a concept that would bring together all the different shows. "Get your hands dirty" was the cornerstone to developed the channel's new image, fulfilling the need of a Human and Real approach that expresses "the Discovery experience". We showed to the audience how difficult it is to cross the deep forest, build a car from scratch or deceive thousands of people with a magic trick.
That's how we reached the mixed techniques results, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist.
Six graphic packs were created, one for each day of the week, and one generic. Each package has a strong primary color and a different environment.
Pablo Alfieri / Mariano Farias
Carolina Carballo, Elda Broglio, Pablo Alfieri & Guido Lambertini
Guido Lambertini, Pablo Alfieri, Mariano Farias & Nicolás Castro
Juan Martín Miyagi
Matías Mastrogiano & Julieta Boechi
Montage and edition:
Special Thanks to Elda Broglio, Sebastian Curi, Ago Carrera & Inés Palmas for the Pitch Process.
Live Action Director:
Live Action Shooting:
Discovery Channel Latin America
Head of Creative Services: